CHOC provides comprehensive support and care to children and teenagers with cancer or a life-threatening blood disorder and their families from the time of diagnosis until the end of treatment – whether cure or sadly end-of-life.  CHOC offers practical support in the form of accommodation, transport assistance, Carebags with essential items and information, to over 3000 beneficiaries annually, particularly from low-income households across South Africa and Sub-Saharan Africa. . Alongside this practical support, the organisation offers psychosocial and emotional support through more than 17 000 family interactions.

This partnership is part of the broader Vitality MoveToGive campaign. MoveToGive uses crowdsourced philanthropy to improve the lives of thousands of South Africans, by enabling Vitality members to support charitable causes, like CHOC, for social good. The app-based functionality allows members who reach their weekly activity, financial and driving goals to donate their earned Discovery Miles to a preselected cause or charity.

James Vos, Head of Product Management at Discovery Vitality and lead on MoveToGive says, “We are grateful to have a member base who are so generous in supporting those fighting cancer.” He adds, “It is an honour to partner with CHOC, whose mission aligns so closely with Discovery’s core purpose of making people healthier and protecting and enhancing their lives.”

For more information on the campaign please visit

For further media queries please contact:


CHOC Representative:


Hedley Lewis, CEO

[email protected]


Nirupa Kasserchun, National Fundraiser

[email protected]


Taryn Seegers, Communications Coordinator

[email protected]


Discovery Vitality Press Representative


Munene Khoza

Senior Reputation Manager | Vitality & Wellness

[email protected]

About Vitality

Vitality is the largest global platform for behaviour change, underpinning the insurance products of leading insurers worldwide, with more than 20 million members in 30 markets. The Vitality model, established by Discovery Limited in South Africa, has been incentivising behaviour change amongst its clients for over 25 years. Vitality creates shared value by combining behavioural economics, clinical science, and financial incentives to encourage and reward members for taking steps to improve their health. The model began with a focus on health and wellness, and has expanded to include short-term insurance, investments and financial wellness. For more information, please visit the Vitality Website or email the Discovery Media Relations team.



About CHOC Childhood Cancer Foundation SA

CHOC Childhood Cancer Foundation SA, founded in 1979, by a group of parents who identified the need to support the parents of children and teenagers who were diagnosed with cancer or a life-threatening blood disorder and their families. In line with the organisation’s vision, we have since evolved into the largest and leading childhood cancer non-profit in South Africa providing life-changing and all-embracing support programmes to both the child or teenager and their families, from diagnosis to remission or sadly end-of-life. Our core programmes are in line with the WHO Global Childhood Cancer initiative to increase the survival rate of childhood cancer in South Africa to 60% by 2030 through our Comprehensive Child and Family Support Programme offering psychosocial,  emotional and practical support, education and awareness;  as well as advocacy through strategic alliances and networks.

Recommended Posts